Fast dealer websites with live stock, Google ad campaigns that fill the diary, and a DMS that takes a buyer from first click to signed offer-to-purchase. Built for South African dealers — nobody else.
Google-certified · Trusted by 14+ dealerships across SA & Namibia
Google, social, WhatsApp & your site — funnelled to your sales team.
Brands we build for
What we do
Most dealers run a web guy, a separate ad agency and a CRM that talks to neither. We do all three, set up as one system — so a lead never goes cold between the website and the showroom floor.
Properly fast sites with live new- and used-stock feeds, finance calculators, and enquiry forms that hit your sales team's phones in seconds — not a contact form that emails a dead inbox.
Google-certified Search and paid-social campaigns, managed hands-on and reported in plain English. We chase test drives and enquiries, not vanity clicks.
One system for the whole deal — leads, CRM, sales pipeline, and offers-to-purchase signed on a phone. No paper shuffling, no deals lost between the website and the showroom.
Lead calculator
Pick your brand, drag the slider, and see the return — not just the cost. Leads aren't priced the same: a Toyota lead is cheaper to win than a Chery or Fiat one. Ballpark figures; book a meeting for your exact plan.
High-demand brand — People already want it — leads come cheaper
Front + back-end — your figure, drag it to your reality.
Test drives / month
~20
Lead spend / month
R 4 750–R 11 000
Potential new sales / month
~6
≈ R 150 000 extra gross / month
at the R 25 000 gross-per-unit you set · ≈19× on lead spend
Ranges based on 2025 SA & global auto lead-gen benchmarks — your exact numbers depend on brand, area and budget.
Why The Dealers Edge
We were the first in South Africa putting car dealers on Facebook lead ads — back when nobody else was doing it. Ten-plus years of working out what actually sells cars online.
We don't also do plumbers and restaurants. Every site and campaign is built around how South Africans actually shop for a car.
Site, ads, leads and DMS are one system. Most agencies hand a dealer four disconnected tools and a monthly invoice.
Live XML stock feeds, AI sales bots, a Hilux accessory configurator — real tools we've already built and put live, not slides.
Speed, clear pricing and fast lead capture come first. If it doesn't help sell a car, it doesn't make the cut.
How it works
A free meeting to look at your brands, your current site and where leads are going cold right now.
Site, stock feeds, ad campaigns and DMS — set up as one system, with your enquiries routed wherever your team actually works.
Ongoing campaigns, tweaks and reporting — and a real person who answers when you message, not a ticket number.
Let's talk
Easiest is to just WhatsApp us— tell us about your dealership and where you're losing deals, and we'll show you exactly what we'd do. No jargon, no obligation.