Fast dealer websites with live stock, Google ad campaigns that fill the diary, and a DMS that takes a buyer from first click to signed offer-to-purchase. Built for South African dealers — nobody else.
First in SA to run Facebook lead ads for dealers (2014) · 14+ dealerships across SA & Namibia
Not ready to talk? Test your current website in 10 seconds
Enquiry to your salesperson's phone in seconds — no portal logins, no lead sheets.
Brands we build for
Want to see live dealer sites we've built? WhatsApp us — we'll send you three to browse on your phone.
Sound familiar?
Two or more of these? Run your site through the check below and see what it's costing you.
What we do
Most dealers run a web guy, a separate ad agency and a CRM that talks to neither. We do all three, set up as one system — so a lead never goes cold between the website and the showroom floor.
Properly fast sites with live new- and used-stock feeds, finance calculators, and enquiry forms that hit your sales team's phones in seconds — not a contact form that emails a dead inbox.
Google-certified Search and paid-social campaigns, managed hands-on and reported in plain English. We chase test drives and enquiries, not vanity clicks.
One system for the whole deal — leads, CRM, sales pipeline, and offers-to-purchase signed on a phone. No paper shuffling, no deals lost between the website and the showroom.
The acid test
Paste your dealership's website below. We fetch it live, time it the way a buyer on a phone experiences it, and score it out of 100. Ten seconds. No email address required. Brutally honest.
Sceptical? Fair. — we hold ourselves to the same test.
Lead calculator
Pick your brand, drag the slider, and see the return — not just the cost. Leads aren't priced the same: a Toyota lead is cheaper to win than a Chery or Fiat one. Ballpark figures; book a meeting for your exact plan.
High-demand brand — People already want it — leads come cheaper
Front + back-end — your figure, drag it to your reality.
Test drives / month
~20
Lead spend / month
R 4 750–R 11 000
Potential new sales / month
~6
≈ R 150 000 extra gross / month
at the R 25 000 gross-per-unit you set · ≈19× on lead spend
Ranges based on 2025 SA & global auto lead-gen benchmarks — your exact numbers depend on brand, area and budget.
Why The Dealers Edge
That was 2014, back when nobody else was doing it. Ten-plus years since of working out what actually sells cars online — learned on dealership floors, not in a marketing textbook.
We don't also do plumbers and restaurants. Every site and campaign is built around how South Africans actually shop for a car.
Site, ads, leads and DMS are one system. Most agencies hand a dealer four disconnected tools and a monthly invoice.
Live XML stock feeds, AI sales bots, a Hilux accessory configurator — real tools we've already built and put live, not slides.
Speed, clear pricing and fast lead capture come first. If it doesn't help sell a car, it doesn't make the cut.
How it works
A free meeting to look at your brands, your current site and where leads are going cold right now.
Site, stock feeds, ad campaigns and DMS — set up as one system, with your enquiries routed wherever your team actually works.
Ongoing campaigns, tweaks and reporting — and a real person who answers when you message, not a ticket number.
Straight answers
In most cases, yes — plenty of dealers run their own digital alongside the OEM programme. We build to your brand's CI (we work across 13 franchise brands, Toyota to Foton), and if your franchise agreement genuinely ties your hands, we'll tell you straight in the first chat instead of wasting your time.
If it loads fast, shows your live stock, and enquiries reach your salespeople's phones in seconds — don't. Run it through the check above. If it scores badly, every rand you spend on advertising is pouring into a leaking bucket: buyers click your ad, wait, and leave.
Straight to your sales team — WhatsApp and email, the moment the buyer hits send. No portal to log into, no morning CSV export, no head-office queue. If you run our DMS, the lead lands in your pipeline already tracked.
Yes. New and used stock pull automatically from your feed — pricing, photos, specs — so the website updates itself. Nobody at the dealership retypes a vehicle, ever.
Every dealership is different — a single-franchise site isn't a four-brand group with two used lots. Tell us what you're working with and we'll give you a fixed quote after the first meeting. The meeting is free either way, and you'll leave with an honest read on your current setup even if you don't use us.
No — we work with dealerships across South Africa and into Namibia. The whole system is built to run remotely: leads, reporting and support happen on WhatsApp, not in boardrooms.
The person who builds it. We've been doing dealer digital since 2014 — we were putting South African dealers on Facebook lead ads before anyone else was. When you message, a person who knows your account answers. Not a ticket number.
Let's talk
Easiest is to WhatsApp us your dealership's website— we'll reply with the first three things we'd fix. Free, straight, and before you ever sit in a meeting.