The blog
Straight talk on selling cars online.
No fluff, no jargon, just what actually works for South African dealerships, from someone who's been building it since 2014.
Your used stock is selling itself. Badly.
Buyers shop your used cars on a phone, on the couch, at 11pm. Here's how to make a listing that actually sells the car instead of just storing it online.
Read itSomebody already runs a club for your badge. Go and buy them a coffee.
There is a Facebook group full of people who love the brand you sell, run by a volunteer who has never heard from you. That is the cheapest and warmest marketing available to a dealership.
Read itNobody's scared of the instalment. They're scared of the trade-in.
Finance terms are stretching past six years and buyers know it. The dealer who can answer what happens in three years is the one who gets the deal.
Read itRecord June. So why was your month rubbish?
SA just had its best June in 19 years. If your showroom was quiet through it, the market is not your problem. Here's the uncomfortable bit.
Read itYou're getting leads. They're dying in a salesman's pocket.
Every dealer blames the leads when sales dip. The leads were fine. Here's how dealerships quietly kill the buyers they already paid for, and how to stop doing it.
Read itThe best influencer for your dealership probably lives 15 minutes away
For a car dealer, the biggest influencer you can afford is usually the wrong buy. Here's why the small, local, weirdly-niche creators put more actual buyers on your floor.
Read itHow fast should your dealership website load, and what every extra second costs you
SA car buyers shop on their phones, on mobile data, with no patience. Here's the speed your dealership website needs to hit, why most miss it, and how to check yours in 10 seconds.
Read it