Specialised Digital Marketing

Are you looking to generate more leads for your Dealership? PPC advertising can be a powerful tool for attracting potential customers who are actively searching for products or services related to your business.   But with so many options and variables to consider, it can be challenging to...

The parts department at a car dealership plays a crucial role in maintaining and repairing vehicles. This department is responsible for ordering, storing, and distributing the various parts and accessories needed to keep a dealership's inventory of vehicles in top condition. Without a...

Responding to online car leads quickly is crucial for several reasons. First, it helps to build trust and credibility with potential customers. When a person expresses interest in a car by filling out a lead form on your website, they are expecting a prompt response. By responding quickly, you...

Selecting a Sales Training Company for Your Car Sales Team Sales training is a crucial investment for any dealership or sales team. It can help improve sales techniques, increase customer satisfaction, and boost overall sales performance. When it comes to selecting a sales training company, there...

Why Sales Training is Important for Sustained Growth at your Dealerships As a car dealership in South Africa, it's important to continuously invest in your sales team to ensure sustained growth and success. One key way to do this is through sales training. But why is sales training so important,...

QR codes (short for Quick Response codes) are two-dimensional barcodes that can be read by smartphone cameras and other devices. They are used to store and transmit information, such as a website URL or other data, and can be easily scanned by customers using a QR code reader app or built-in...

Why Car Dealers in South Africa Should Consider Accepting Bitcoin as a Form of Payment In recent years, the use of cryptocurrencies as a means of payment and conducting financial transactions has become increasingly popular. One example of a cryptocurrency is Bitcoin. Car dealerships in South...

It is essential for your success as a car salesperson to establish trusting relationships with your clients. As a simple but effective strategy, you can reach out to customers who have previously purchased or had their vehicle serviced at your dealership. One way to do this is to contact them on...

The automotive industry in South Africa is an essential component of the national economy. This industry is responsible for the employment of thousands of people and makes a sizeable contribution to the gross domestic product of South Africa. In recent years, the industry has been confronted with...

Are you currently working in the automotive industry as a salesperson, and are you interested in expanding your business and advancing your career? The art of making sales calls is one of the most important skills to acquire and perfect. You will be able to generate leads, schedule appointments,...

Search engine optimisation, or SEO for short, refers to the process of increasing the ranking of a website on search engines such as Google in order to increase the amount of organic traffic that the website receives. The goal of this process is to drive more people to the website. Because it can...

Are you a car salesperson looking to improve your skills and close more deals? If so, you're in the right place! In this article, The Dealers Edge has compiled a list of the 10 best books that every car salesperson should read. From negotiating strategies to the psychology of persuasion, these...